What Are The Most Valuable Ecommerce SEO Trends To Know For 2023?

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A solid ecommerce SEO strategy is a must-have for any successful online store, but simply optimising your website for search engines is just the beginning.  

 

Just because social media marketing trends change doesn’t mean the process is irrelevant. SEO is the bedrock of eCommerce digital marketing efforts. Of course, some SEO tactics that were effective in the past have ceased working as search engine algorithms have evolved to match user intent better and eradicate spammy, ineffective tactics.

 

Because your SEO strategy isn’t set in stone, evaluating current tactics and updating them where necessary to maximise search engine ranking potential is essential. Let’s look at the top SEO trends in 2023 that augment website visibility and conversion rates.

 

Automation Is Key To SEO At Scale

 

According to many reports, in 2023, e-commerce sales are expected to make up 20.4% of worldwide retail sales.

 

That means that e-commerce companies will keep expanding their online inventories — and as a result, they’ll have larger websites. If organic traffic makes it to those growing websites, though, SEO operations need to scale accordingly.

 

SEO automation tools can help teams respond to this need by reducing their dependency on development and product engineering resources. For example, you can use automation tools to help your web pages more quickly be submitted for indexing or have your site’s most important pages get crawled faster by search engines. 

 

Automation is also incredibly useful for teams that need to accelerate technical fixes and website optimisations. According to some surveys, technical social media marketing changes can take over three months to implement and sometimes over a year.

 

But automation is about more than saving time. It’s especially important because it can increase your capacity to experiment. If you have 15 ideas for optimising your site and your development resources only allow you to implement 5, that limits your site’s potential.

 

To maximise results, though, e-commerce companies must have a strategy around using automation tools. Teams need to define what they want to achieve with automation, how they will track success, and how they will iterate on their efforts. One of the best ways to do this is to have a suite of products that can put all the tools you need in one place.

 

Mobile-First

 

Google has moved to mobile-first indexing. Therefore, nothing is surprising about considering Mobile SEO uae for eCommerce sites as a trend in 2023.

 

According to recent research,  87% of internet users are on mobile phones, and 40% of transactions occur on mobile. For 2-3 years now, global mobile traffic has overtaken desktop computer traffic. Therefore, a website that does not have a mobile version may lose a lot of potential customers.

 

To avoid this precious opportunity, store owners need to focus on creating a friendly mobile website with a responsive design, fast loading speed, easy-to-use navigation, and so on.

 

Using Ultra-Relevant Keywords

 

The keyword research process starts with determining what your target customers are looking for and how you might be able to provide them value. Keyword research is an important part of developing an ecommerce SEO strategy and driving more direct sales and traffic to your site.

 

To conduct keyword research, you’ll want to use SEO and analytics tools to discover the topics and keywords your prospective customers are putting into search engines. Then you’ll focus on creating quality content tailored toward those topics and keywords to increase organic website traffic and average time spent on your site.

 

Page Speed and Technical SEO Are Still Important

 

Perfecting technical SEO is critical to ensure your eCommerce website is easy to navigate and free of any technical glitches that prevent it from being understood and ranked by search engines.

 

• Page Speed

 

The quicker your page loads, the higher your online store will rank. Why? Fast web pages provide a seamless user experience that increases customer engagement and encourages visitors to explore your content more.

 

On the contrary, visitors grow impatient and leave when web pages take too long to load, increasing the bounce rate and reducing average page time. The end goal is always to have fast-loading pages across devices—ideally less than two seconds!

 

• Core Web Vitals

 

In 2020, Google introduced Core Web Vitals (CWV) —three metrics that score a user’s experience loading a web page. These are official ranking signals that impact SEO.

 

Core Web Vitals comprises three interaction measurements: largest contentful paint, first input delay, and cumulative layout shift. In layperson’s terms, Google assesses how quickly page content loads, how fast a browser loading a web page can respond to a user’s input, and how stable the content is as it loads in a browser.

 

Video To Boost SEO

 

Videos are an important part of SEO services for eCommerce product pages. Not only do they increase the attraction of your content, but they also improve rank. A quality video can attract many users if it is dynamic enough and doesn’t make viewers sleepy.

 

Google loves video content more than regular content with just texts because users love videos. Everything Google does is done to help optimise search results for users. Therefore, marketers need to pay more attention to users instead of focusing on SEO techniques.

 

Try to create exciting videos and add them to your pages. Viewers will stick around longer if they see a video that interests them. When it comes to ranking a website, Google always looks at the average time on page visitors spend on your website when choosing where to position you in the search results. The longer people stick around, the higher your site will rank.

 

Don’t Use Stock Images

 

Consumers are smart and can spot stock images from a mile away. It doesn’t matter if they’re high-quality images; chances are another company has the same image on their eCommerce store’s website, which makes you look cheap and unoriginal.

 

Always use your photographs and images to ensure the visuals are relevant and support the accompanying text. It might seem cheaper to purchase stock photos, but these costs can add up if you buy new images for each social media post and every website page.

 

If you factor in the time and energy spent to find the best image for each project, it’s more cost-effective and better for your brand to create your own.

 

Your online experience matters more than ever. Merchants who can look beyond technical SEO and combine their search efforts with ecommerce best practices will be the ones that succeed.

 

Once you’ve optimised your website for searchability, you'll want to ensure it’s set up to maximise the value of every visit. Focus on creating an appealing and easy-to-navigate storefront, guiding users through product discovery and selection, and leveraging upselling and cross-selling techniques to boost order values.