WhatsApp Marketing and Bulk SMS Which one is better?
Tagged as: bulk sms, whatsapp marketing service, whatsapp bulk sms.
Bulk SMS and Whatsapp Marketing both are most powerful methods for promotional activates. But regarding keeping up with consumer expectations and technical progress, Whatsapp is head and shoulders above SMS.As an alternative to newer marketing methods, practically all marketers still rely on the tried-and-true method of sending out text messages. Features in SMS are also evolved enough to fulfil the marketer's demands at the moment. Many similar sites have developed and now provide their customers valuable advice on effectively communicating with their intended audience.
The world's most extensive social networking and messaging platform is also an effective marketing tool: Whatsapp. Numerous commercial purposes benefit from its capabilities, including whatsapp customer service, whatsapp marketing services, customer engagement, up selling, cross-selling, and many more. Whatsapp main advantage over SMS is that it is two-way and allows clients to ask questions, get answers to their worries, and communicate with the company more personally.
SMS is pre-loaded; Whatsapp must be manually installed
As the SMS capability is built into every modern Smartphone, Bulk SMS Services allows businesses to communicate with all potential customers. No user involvement is required since no software has to be downloaded or installed. However, WhatsApp requires a manual installation from the user. The only method for a marketer to determine whether or not a receiver has WhatsApp installed on their device is to add each contact individually, reload WhatsApp, and verify whether or not the new connection has WhatsApp enabled on their device. It's a tedious and time-consuming procedure and is not feasible for mass distribution.
The use of SMS as a one-time password (OTP) is not supported by WhatsApp
The need to protect sensitive data online is growing; hence, using two-factor authentication on sites that collect and store such data is now considered standard practice. This is where one of the most common forms of added security is SMS OTP or SMS One-time Password.
It's easy to use and adds an extra layer of protection by confirming your identity via the device you're carrying and your login credentials. API makes it simple to have people interacting with your website get an SMS OTP. Unfortunately, WhatsApp does not provide any public API to carry out such a task. When reaching and engaging with one's target audience, both Whatsapp and mass SMS messaging have their benefits and drawbacks. Whatsapp may be used for OTP purposes. However, SMS is preferable since it does not need an internet connection.
Conclusion
Whatsapp is still in its infancy; marketers haven't paid much attention to it. Therefore, most users opt for SMS instead. An additional factor is that, in comparison to SMS, the price of using Whatsapp can add up quickly. In contrast to SMS, however, the return on investment for marketers currently using WhatsApp's bulk messaging services in marketing is relatively high.