Do you want to be on the First Page of Google's Search Results? Make SEO a Priority
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You want to rank high in search engine results for your target audience. We want to help you do that. That's why we've written this guide. These are the five SEO basics as per Professional SEO Company Sydney that you need to start implementing right now if you haven't already done so:
The Keyword
Keywords are the words that people search for when they're looking for information on the internet. They're also what you need to focus on and use in your content if you want to rank high in search engine results.
Here are some examples of keywords:
- "SEO" (search engine optimization)
- "how to rank high in search engines."
Content Is King
One of the most important parts of search engine optimization is content—and that's true across all platforms. From social media to website content, you need quality, relevant information for both users and search engines. But what does "quality" mean exactly?
- Unique: If you want to rank high in SERPs (search engine result pages), then your content needs to be unique from other sites. Make sure everything on your site is original, including any images or videos used on it. The unique content you have online, the better chance you'll have at ranking well in Google's algorithm.
- Well Written: Just like SEO works differently depending on which platform you're using (for example, social media vs blogs vs eCommerce sites), it also works differently depending on how well-written something is! Poorly written content won't rank well because people won't want to read it; likewise, poor grammar & spelling errors—can make for a bad user experience which is why we always recommend proofreading everything before publishing!
Your Website's Design and Structure Are Important
Your website's design and structure are important for SEO. Designing the overall look of your website is just one part of improving its search engine ranking. Having a beautiful site may please you, but it's not going to help you rank higher in search engines—and it might hurt you if it doesn't have enough content or links leading people back to your site.
If you want better SEO, focus on making things easier for users who are searching online. The more user-friendly they find your website, the better chances they will give it when they search for whatever product or service that site offers.
You Need a Sitemap
A sitemap is simply a list of all the pages on your website. It's a good way to ensure that search engines can find all the pages on your website, and it helps users find the content they are looking for.
A sitemap can be created using an online tool like Google XML Sitemaps or Yoast SEO. Once you have this file in place, it should be submitted to Google in order to let them know about any changes you make to your site's structure or content.
Internal Links Are Important
Internal links are hyperlinks that point to a page on your website, which means they're pointing back to the content you've already published.
- Make sure your site has enough internal links. Linking to all of the relevant pages on your site helps search engines better understand what you're trying to say, so they can accurately evaluate how valuable you are in relation to other sites and then rank accordingly.
- Interlink with related content: If two pieces of content are about similar topics and are closely related, interlinking them can help users navigate between them more efficiently (by clicking on internal links), as well as give search engines more information about how relevant those pages are for one another. This is also useful if you have multiple versions of an article or blog post—like an FAQ page—that may be used by readers looking for specific information about something else entirely!
Conclusion
We hope this brief overview of SEO that we gathered from Professional SEO Company Sydney was helpful for you. The world of search engine optimization and ranking is a complex one, but by focusing on these key areas, you'll be well on your way to getting your website to the top of Google's rankings.
Original Source: Do you want to be on the First Page of Google's Search Results? Make SEO a Priority