8 Proven Ways to Optimize Your Blog's Site Structure for More Traffic

Tagged as: seo adelaide, seo adelaide services.

The best way to get more traffic to your blog is to make sure that search engines, such as Google, Yahoo, and Bing can easily crawl through and index all of your content, which in turn helps improve your rankings in the search results. This means making sure you have clean URLs, using the right keywords, creating a sitemap, and setting up redirects (in case your permalinks break). Fortunately, you don’t need to be an SEO expert or hire an SEO expert to optimize your site structure; these 8 proven ways will help you do it yourself in no time.

1) Planning Your Site Structure

There’s no magic bullet when it comes to SEO. There are, however, a number of things you can do (and not do) that will help make your site more optimized for search engines. When considering how you want your site structured, it’s best to first think about what your primary goal is: if traffic is key, it may be better to spread content throughout as many pages as possible (blog posts/page, product information/page). However, if you’re a business looking to create an e-commerce store on your website or sell advertising space on your site, then streamlining makes more sense.

2) Tell Google what your site is about

Before you even write a single word, you should have at least a rough idea of what your site is about. Doing so will allow you to frame content around that idea and make sure you're attracting readers with similar interests. If done right, readers who come to your site should be able to quickly and easily figure out what it is that makes your site unique. Make sure every page on your site has relevant keywords in its title tag as well as in bold or italicized text throughout each page’s body copy.

3) Provide more than just an overview

Provide an introduction to SEO, then dive into each of these tips in more detail. If you're just starting out, it can be difficult to keep all of your options straight and that might be especially true when it comes to on-page factors like header tags, keyword placement, images, etc. Start with a high-level overview before diving into details. Put yourself in your readers' shoes and think about what information you would want if you were new to SEO. What terminology would you need to be explained? What concepts do you know intuitively that others may not? There's a balance between providing too much and too little information here—start with an overview (and relevant links if they're outside of your post) and then include details in-line where appropriate after that.

4) Use content headlines to tell Google what your blog posts are about

When it comes to driving traffic to your website, search engine optimization (SEO) is an integral part of your digital marketing strategy. One SEO tactic that can help improve traffic is content headlines. In a nutshell, SEO Adelaide creates titles that focus on keywords people use when searching Google or other search engines—these keywords usually relate directly to content on your website. So if you create a post about dog grooming, you’ll want a title focused on dog grooming and related terms; if you talk about holistic dog care, make sure your headline has those terms in it as well.

5) Include a link in the header section of your page

When we talk about SEO, one of our primary goals is ensuring that your website ranks as high as possible on search engine results pages (SERPs). The header section of your page includes a lot of critical elements, such as your page title and meta description. These are important because they’re what people see when they look up your website online—and even more importantly, it’s also how search engines index content on your site. Include links in your header section whenever possible, and always use descriptive titles.

6) Link keywords naturally throughout your blog posts

Use keywords naturally throughout your posts and you’ll ensure your post is written for both humans and search engines. Think about your audience—and then think about how many people in that audience might type a certain keyword into Google. Write a sentence, include a variation of that keyword, and then include it again later on in your post. That way, when someone types SEO Adelaide into Google (or any other keyword) they’ll be more likely to find your post among their search results. Skilled writers know how to write naturally – it becomes easy if you practice enough!

7) Use strong keyword anchor text links

When structuring your site, be sure to include relevant keyword anchor text links. Keywords are incredibly important in SEO – when it comes time for Google and other search engines to crawl your site, they’ll base your rankings on how well you use keywords in a natural way that makes sense within your content. The stronger your internal linking structure is, and the more natural you make those links, using strong keywords and phrases that appear on page one of Google search results with regularity, will help improve your overall ranking. Once you get there, it won’t take long before traffic starts rolling in – but only if you have keyword anchors embedded into every single page of your site.

8) Utilize multiple types of internal links on each page

Internal links are links that go to another page within your own site. It’s important not only to link pages within your site but also to link those pages with relevant keywords so they will appear higher in search engine results. Linking pages together allows search engines like Google and Bing to crawl your site more efficiently and see it as a more relevant authority in a topic area. In order to maximize SEO value, try using keyword-rich anchors or bolding keywords when linking internally. Make sure you still have plenty of white space on each page as well. Too many links can make your reader feel like they’re lost at sea!